Marketing Automation Specialist

About Papumba

Papumba is an EdTech Startup looking to transform the way kids learn and interact with technology. With a subscription mobile app, we help kids in preschool age around the world develop 21st-century skills through play. 

With currently, more than 10 million downloads, featured 3 times as App of the Day by Apple, and the first case study ever done by Google Play in Latin America Papumba is one of the fastest-growing subscription apps for kids in preschool age.

What are we looking for?

We are looking for a passionate Marketing Automation Specialist to join our team. You will be responsible for the day-to-day management of our Email Automation and Push Notifications strategy. You will also manage our Promotional and Seasonal Campaigns, with special offers and new content announcements.

You’ll have the opportunity to make an impact on a global product for millions of children and families around the world.

Responsibilities:

• Identify customer conversion opportunities across the different stages of a user's lifecycle.
• Set up, test, maintain, and report on recurring and triggered campaigns.
• Set objectives and precise conversion rate optimization goals for each segment of the user: demo, trials, cancellations, subscribers. 
• Manage set-up and configuration of data-driven promotional/seasonal campaigns ensuring deliverability.
• Responsible for daily hands-on work including email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• Structure A / B and/or multivariate tests to optimize campaigns on an ongoing basis, to iterate often using a data-informed approach.
• Oversee campaigns from creation to analysis and reporting.
• Manage Push Notifications Strategy and analysis in accordance with our email marketing strategy.
• Update our database and implement the monthly newsletters to our community of investors, team, partners, and Papumba friends.
• Conduct market research to follow trends and competition.
• Report on campaign performance to improve and inform future business decisions.

What we need from you:

We are looking for curious, excited, boundary-pushing team members. To be more precise, you should demonstrate:

• Solid knowledge of email best practices and compliance.
• Technical skills and expertise with HTML and CSS optimized for email deployment are a plus.
• Strong background in customer conversion, re-engagement, and retention strategies.
• Technical expertise with Email Marketing Solutions.
• Self-motivated, transparent, and proactive.
• Strong communication skills along with a customer-oriented attitude.

Some of the perks & benefits we offer:

• Home Office + Office: Go to the office as much as you want, or work from home 🏡

• Flexible hours and work-life balance: We care about the important things: results and well-being.

• Diverse environment: A multicultural team and day-to-day work in English 🌎

• Feedback culture: Giving and receiving humble feedback is at the heart of our success 💕

• Health insurance: To protect and support your health and well-being.

• Professional growth budget: To spend on core training and holistic development 🚀

• Free books: We buy you any books that you feel will be useful. 

• Fun and quirky celebrations: We celebrate our wins. No matter where we are, we feel close.

• Happy hours, dinners & retreats: We like to hang out together and get to know each other 🥂

• Refer a colleague program: Enjoy an amazing reward when someone you recommended gets hired.

• Dog-friendly office: Enjoy working with a lovely Border Collie 🐶

• Snacks and fruit: Enjoy fruit, coffee, tea, healthy snacks and more.